Who we are
The Dairymen Ltd is a UK-based company (Reg No. 04078295) and is a publisher of videogames focused on literature related games . We operate a website – animalfarmgame.com
Our correspondence address is:
The Dairymen Limited
St. George’s House
Regulations require that we have a Lawful Basis for collecting, processing and storing your data. In our case this is:
- Consent. You have given us clear consent to process your personal data for a specific purpose – in this case sending you details relating to our game Orwell’s Animal Farm
- Contract. We have not entered any legal contract to supply you any goods or services
- Legal obligation. The processing is necessary for us to comply with the law (not including
Please note that this website may contain links to sites operated by other people or companies. If you follow a link to an external website, our security and privacy policies will no longer apply. We encourage you to read the privacy statements on the other websites you visit.
We use our website www.animalfarmgame.com , Instagram, Twitter, YouTube and other similar services to provide you with a way to ‘follow’ us and get information about our game. As these services are provided on external third-party websites, any links to or from them, and their usage and policies are fully the responsibility of those third-party websites.
We have taken all reasonable steps to ensure that our website is secure and that all sensitive information transmitted through it is sent securely and held confidentially. Any third parties or agents that we may use to process this sensitive information on our behalf have also taken all reasonable security steps. The only exceptions to the above are where we may take appropriate and reasonable steps in the prevention of criminal and fraudulent activity.
The Data we collect and keep
We only keep your first name, last name and email address as stated by you when you sign up for our email newsletter.
When we have collected the data outlined above, it is stored securely and encrypted using industry-standard systems.
Cookies, analytical services and social media
Our website uses Internet technology to track the patterns of behaviour of visitors to our site. This can include using a ‘cookie’, which is a small piece of information sent by a Web server to a Web browser. It enables the server to collect information back from the browser.
Google Analytics; this is a statistical and analytics service used widely across the web by a large number of sites. The service allows us to see aggregate information on statistics such as how many visitors we are getting to the website, where in the world they are located (based on Google’s understanding of where your internet connection may be – we cannot see exact location details), what pages are most visited, referring sites, and other reporting information that helps us analyse the usage of our website and services. You can opt out of Google Analytics (on all websites, not just ours) by using their currently available opt out options.
Instagram; provides us with a conversion tracking and remarketing pixel, which sets a random unique identifier cookie so we can know the effectiveness our usage of Instagram and to allow us to advertise to users on Instagram based on their previous visits to our website via means of the advertising features in Instagram. We can also use this custom audience information to exclude visitors from our advertising in order to reach new users who have not previously visited our site in a recent period of time. You can find instructions on how to opt out of targeted advertising via Instagram (on all websites, not just ours) on the www.aboutads.info/choices website.
Twitter; provides us with a conversion tracking and remarketing pixel, which sets a random unique identifier cookie so we can know the effectiveness our usage of Twitter and to allow us to advertise to users on Twitter based on their previous visits to our website via means of the remarketing feature in Twitter. We can also use this custom audience information to exclude visitors from our advertising in order to reach new users who have not previously visited our site in a recent period of time. You can find instructions on how to opt out of Twitter’s collection of remarketing data (on all websites, not just ours) here.
All of these services allow us to continue providing our products and services to you in an efficient manner. We are unable to get any personally identifiable information from these services, and the only way we can get such information is if you supply it to us.
We will never contact you unless we have received your express consent to do so. This has always been our policy at The Dairymen. If we send you an e-mail it will be because:
- You opted in to receive news and information via our website
- You have contacted us to request technical support, which, by definition, implies that you are consenting to us replying.
We have never had any automatic ‘opt in’ functions. If we contact you, it is because you have given us your permission.
You can unsubscribe at any time by following the link at the bottom of every email we send.
We use a third party provider, Mail Chimp, to deliver our e-newsletters and email about new products or sales promotions. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter.
We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.
When we receive a support request from a customer from email@example.com, we make up a file containing the details of the query.
We will only use the personal information we collect to process the query and to check on the level of service we provide.
We will keep personal information contained in support for two years from closure of the request. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.
Similarly, where enquiries are submitted to us we will only use the information supplied to us to deal with the enquiry and any subsequent issues and to check on the level of service we provide.
Access to personal information
Individuals can find out if we hold any personal information on them by making a ‘subject access request’ under the Data Protection Act 1998. In most cases, the information we hold is, as outlined above, is your name and email address. This follows the GDPR recommendation that if we hold information about you we should:
- Give you a description of it
- Say why we are holding it and who it could be disclosed to
- Give you access to a copy of the information.
GDPR includes a best practice recommendation that, where possible, organisations should be able to
provide remote access to a secure self-service system which would provide the individual with direct
access to his or her information (Recital 63). We have been advised that our account system falls into
If you have any questions regarding our privacy or security policies, we will be glad to answer your
questions. Please write to us at the following address:
The Dairymen Limited,
St. George’s House,
Huntingdon, PE29 3GH, UK